Analytics

Introduction

Yard Digital has become one of Europe’s leading online marketing agencies with clients including Sainsbury’s Bank, British Gas and Legal & General.

We specialise in recommending profitable action based on the data-driven analysis of customer behaviour. We have expertise in a range of Analytics solutions and meeting our clients’ requirements through both common and bespoke solutions.

Adobe Expert Implementation Cerfificate

Analytics Implementation

We have implemented analytics solutions for some of the biggest names in the UK and Europe, ensuring that they get the most out of their solutions from day one:

  • We’ll provide the technical knowledge to get your chosen analytics product up and running, as well as offering our own expertise and advice to ensure that no requirements are missed.
  • We’ll provide the know-how for capturing complex transactions such as email views, RSS usage, AJAX interactions and Flash.
  • Our robust framework for requirements capture, design and solution configuration, coupled with dedicated project management, ensures that each of our customers is entirely satisfied with the end result.

Analytics Healthcheck

We can provide you with a Healthcheck on your existing Analytics solution – an audit and report on your current web analytics implementation, with recommended actions and approaches to controlling your data. We’ll check how your site is set up, where tags are deployed, investigate the funnels and goals configured and ensure that everything is set up to to provide the best insight.

Multi-channel Attribution Modelling

We conduct pioneering work in tracking the customer life-cycle across multiple channels, and how to use this data to understand the true value of each channel.

Channel Attribution is important – according to a recent Google / eConsultancy Whitepaper on Attribution, unattributed channel data can inflate Cost Per Acquisition by up to 85%.

Full-service Analytics Management

We can manage your entire software implementation, monitoring, reporting and training requirements – and we’ve done so for major organisations in the UK and beyond. We have experience and accreditations across Adobe SiteCatalyst, Google Analytics, and many others.

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